Monday, November 28, 2011

Gujaratis know the language of business; learn Chinese, Japanese

Gujaratis know the language of business; learn Chinese, Japanese
As CM Narendra Modi looks to China & far-east countries, including Japan, for investment, youngsters from the state are queuing up to learn Chinese & Japanese in big numbers.
AHMEDABAD/SURAT: Jay Thakkar, 20, a student of mechatronics - a course involving mechanical and electronic engineering - is learning to drawing more than complex circuitry these days. He has recently enrolled in a Chinese language course as he aims to take over his father's ceramics business with many interests in the land of the dragon.

"Learning to write Chinese is like mastering complex drawings. My father does not know Chinese and that puts him on a back-foot in business," says Thakkar.

In Gujarat, good economics decides which language Gujaratis speak. As chief minister Narendra Modi looks to China and far-east countries, including Japan, for investment, youngsters from the state are queuing up to learn Chinese and Japanese in big numbers. While private Chinese classes are running full batches for the first time, Gujarat Vidyapith has started its first-ever Japanese course, giving into its growing demand.

While China draws Gujarati businessmen for cheaper imports, interest in Japan has shot up after the Japanese started implementing the Delhi-Mumbai Industrial Corridor, 40% of which passes through Gujarat. The tonal range of Chinese is such that many students have aching jaws if they speak the language for a couple of hours continuously but that has not been deterrence.

"The Chinese show immense respect if you speak their language," says Nilesh Dave, a senior marketing manager with a large corporate who recently went to China and immediately enrolled to learn the language after coming back.

Lavanya Trivedi, one of few teachers who can give lessons in both Chinese and Japanese, says she has personally coached over 70-odd people in recent times. "Almost all my students are either businessmen or hold senior positions in MNCs," says Trivedi.

"I got at least 30 queries for learning Japanese in the last couple of months after which we decided to start a course," says the head of the Indian languages and culture department at Gujarat Vidyapith, K K Bhaskaran. Even the Ahmedabad Management Association (AMA) has given lessons in Chinese to 200 students and Japanese to 40-odd Amdavadis in the last one year.

Surat's diamantaires are mastering Chinese to acquire a share of the Chinese diamond polishing industry pie. "Two of our employees just learnt Chinese and work for the firm in China," says Ishwar Dholakia of Ram Krishna Exports, a diamond businessman

No comments:

Post a Comment

Thank you for your comment